Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in Canada and the the United States.
Leger is an innovative company. Knowing that more than 80% of Canadians are surfing the web and that most prefer to take surveys online rather than over the phone, Leger created in 2004 a broad panel of Internet users: Legerweb. In 2019, Leger renamed its division to Leger Opinion (LEO).
This web panel, estimated to include more than 400,000 members, is the largest proprietary panel in Canada. It allows Leger to carry out surveys of all kinds and sizes with greater accuracy and speed, and to deliver results in real time.
With the continued growth of communications and the increasing need for instantaneous information, Leger understood the importance of developing a mobile app (available on iOS and Android) allowing panelists to express their opinions anytime, anywhere.
In addition to its expertise in surveys and customer satisfaction, the Leger team offers its customers and panelists technologies that combine the social, local, and mobile (SoLoMo), and that are specifically developed for marketing research and online experience optimization.
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