LEO Profile

Only residents of Canada or the United States who have reached the age of legal majority in their province, territory or state when they register can be LEO members.

Note that people 14 years of age or older may be part of the LEO panel, but their parent's approval will be required to open the account and apply for a reward.

We help Canadian and US companies and public entities to understand the lifestyle and consumption habits of their clients and residents in order to help them make informed decisions that are in-line with local societal issues, which is why it is so important to obtain the opinion of the residents of these two countries. Any registration and connection to the LEO portal by a resident of a country outside Canada and the United States will be considered illegal. The account will be closed and the points earned cancelled.

When you register on LEO's portal, you are sent an e-mail to confirm your registration. It is important to click on the confirmation link in this e-mail to indicate that you accept receiving LEO surveys. We recommend checking that this e-mail is not in your junk mail. If this confirmation step is not carried out, you will receive very few surveys, or none at all, since your account will not be 100% activated. 

If you have forgotten your password, click on the "Log in" button. Once on LEO's login page, click on the "Forgot your password?" link.

Provide the e-mail that you use to sign in to your account. An e-mail with the instructions to reset your password will be sent to you.

Please note that your new password must be a minimum of 8 characters, including at least 1 number, 1 uppercase letter and 1 lowercase letter. Make sure to leave no spaces.

In order to change your contact information, such as your address or phone number, you must log in to your LEO account.

After you have logged in, click on your initials in the top right corner of the screen. Click the pencil icon for the items you want to modify, and update your information. Don't forget to save your changes by clicking the "Submit" button.

Please note that you cannot update your name, gender, date of birth or email address yourself, you must contact us to make these changes.

Problem with a VPN or connecting abroad

LEO has strengthened its security system in order to guarantee that panel members are Canadian and American residents. Anyone who logs in while abroad or when using a VPN is automatically blocked. Please disconnect your VPN if you use one.

Problem with a deactivated account

If your account has been deactivated, you may have unsubscribed, or the e-mails that we send you have ended up in your junk mail. This may automatically deactivate your account. Make sure to add us to your list of authorized e-mails.

We may also deactivate an account if our system indicates that it infringes upon the regulations stipulated under the terms of use.

If you experience a problem signing in, please contact us so that we can do the additional checks to reactivate your account. 

Benefits of a promo code

Promo Codes can be applied at the creation of a LEO account. Promo codes give new members extra points right off the bat! A promo code is not required to create an account with LEO. You will start earning points as soon as you start taking surveys!


Obtain a promo code

Promo codes are shared by LEO influencers or partners on their social media or websites. 


If you are using a mobile device, please try to complete the survey on a desktop or laptop to verify if the problem persists. Most of our surveys are compatible with mobile devices. Our clients, however, host their surveys on their end and it's sometimes not compatible with mobile devices. These surveys can therefore only be completed on a computer.

If you are already using a computer, your browser may not be up to date and your version may not take into account certain survey features. In this case, try updating your browser or using another browser (if you are using Internet Explorer, try Mozilla Firefox, Chrome or Safari).

Finally, make sure you have a good internet connection. A weak connection can cause lag or loading issues, which may interfere with your ability to complete surveys.

Unfortunately, surveys do not allow you to go back, even if you have made a mistake.

We send various surveys which require different amounts of time to complete. In general, we mention the approximate duration of each survey submitted to you. This is an estimate based on the average time spent on the same type of surveys that panelists have answered previously.

We generally need a predetermined number of respondents to complete each study. 

Between the moment a survey is posted to your account and the moment you consult it, other panelists have had time to answer the survey and our quota may be reached in your profile category.

Also, if you receive an e-mail to answer a survey that is closed when you are about to answer, it's because the respondent quota required for this survey has been reached between the time it was sent and when you opened it.

We recommend that you sign in to your LEO account frequently to verify the surveys pending under the "To Do Today" tab. You will find all the most recent surveys available under this tab, as well as the surveys you have not completed.

Surveys are sent to panelists whose demographics match study requirements. Then, within the same profile group, a random distribution is performed in order to not disadvantage any panel members and ensure the statistical validity of our studies. You may therefore receive a few surveys on a quarterly, monthly or weekly basis, depending on current needs and the number of times your profile matches the one we are looking for in our surveys.

In addition, we do not necessarily send an email for every survey available in your account. We send an e-mail when we must reach a respondent quota required for a survey.

We suggest that you sign in to your LEO account frequently to verify the surveys pending under the "To Do Today" tab. You will find all the most recent surveys available under this tab, as well as the surveys you have not completed.

For most surveys, we need people from all backgrounds (age, gender, income, occupation, etc.). However, some studies require very specific criteria. The first questions in a survey are used to determine if the respondent’s profile corresponds to the desired profile for the current study.

The survey validation process may take up to 72 hours after you answer a survey. This is why the new account balance does not appear immediately after survey completion.


There is a LEO app that you can download on your mobile device (phone or tablet). 

Download the app on Android or on Apple 

You can also search for 'LEO' in the Google Play Store on Android devices, or the App Store on Apple devices.  


Do you like the app?
Feel free to rate it and leave your comments on the Play Store or App Store.

If you already have a LEO account, you do not need to create a new account through the app- just use the same credentials (email and password) you use on the website to log in to the app.   

Some of our partners' surveys are not adapted for mobile applications. These surveys are not available on the mobile application, to ensure you have the best possible experience on the app. However, you can find them by logging into your LEO account via your computer.   

We send a summary of the surveys available on the app once a day. You will receive notification emails when surveys are available for you to complete.

You can choose to accept or decline to receive push notifications from LEO in your phone or tablet settings. 

You need to be connected to the Internet in order to use the different functionalities of the LEO app. 

The web version of LEO has the same features as the LEO app. 


You can check your account balance at any time by signing into LEO. You will find this information by clicking on:

  • The "To do today" or "Your history" or "Rewards" tabs: a progress bar with the balance of points earned is displayed at the top of the page.
  • The icon with your initials at the top right of the screen, which accesses your profile.

The survey validation process may take up to 72 hours, so the points you have earned in your most recent surveys may therefore not be reflected in the posted balance.

To make a claim:

  1. Sign in to your LEO account 
  2. Click on the "Rewards" tab and choose the one you want.
  3. Verify that you have the number of points required to claim the reward, then click on "Cash Out."
  4. Confirm that you have reviewed the conditions and characteristics of the reward and that the information you have provided to receive the reward is accurate and complete. If this is not the case, click on the "Change your information" button.
  5. Click on the "Confirm and Claim" button.

Processing times vary according to the reward you have chosen. Here is the maximum number of days you will wait between the date of your claim and when you receive the reward:

  • AIR MILES® : 24 to 48 hours
  • Aeroplan: up to 5 business days
  • PayPal: up to 10 business days
  • Visa* Prepaid Card: 4 to 6 weeks
  • Virtual Prepaid Mastercard® : up to 7 business days
  • Virtual gift cards : 5 to 7 business days
  • Donations: up to 30 business days 

After you have made your claim, you can view the expected reception date by visiting the "Your History" tab and scrolling down to the "Rewards" section.

LEO offers rewards of a specific value to ensure that members cash out frequently and avoid accruing large account balances. As mentioned in the terms of use, LEO is not a financial establishment and the points offered are not actual cash deposits. Claims should therefore be made whenever point levels have been reached.

All LEO members can now redeem their LEO points for Aeroplan points.

The 2-step validation by phone process validates that our panel members reside in Canada or the United States.

To validate your phone number : 


  1. In the Claim section, ensure that your phone number is up to date. If it needs to be changed, please contact the  support team


  1. In the 2-Step Verification section, select one of the options to get your code "Text Message (SMS)" (for cell phones) or "Automated Voice Message" (for landlines or cell phones). 


  1. Then, click on "Get my code" and you will receive the code via the option you selected.  Note that there will be a slight delay before receiving the code.


  1. A confirmation code field will appear. Enter the 4-digit code you received.


  1. You can then finalize your claim by confirming you accept the terms and conditions and clicking on "Confirm and claim".  


If you experience any difficulties, please contact the support team!

After you have received your gift card, if you encounter any difficulties with using it, you must contact the gift card or prepaid card provider directly (please reach out to us to get their contact information). For technical, security, and privacy reasons, only the provider has the necessary authority to access your card details and resolve any problems.


The balance of your gift card or prepaid card is $20 or $25. If you are trying to purchase something with a value higher than your reward, your payment will need to be processed in two steps. First, pay with your gift card or prepaid card. You will then need to pay the remaining balance of your purchase using another payment method.



If you have any other questions about the use of your reward, please contact us.

The amounts claimed are taxable rewards for which we do not issue tax slips at year-end. It is your responsibility to report them.

We advise you to contact an accountant to learn more about this!

First, please check the approximate reception date for your reward. You can go to Your History  to do this.

If the deadline for the reception of your reward has passed, please check your spam folder and the other folders in your email inbox.

If you don’t see anything, please contact the support team and include the date you claimed your reward in your message.


Every time you answer the Question of the Day or surveys, you earn chances.

Your chances accumulate until you decide to use them to bet on one or more of the LEO Bet Your Chances contests.

To participate in these contests, you must bet one or more of your chances on the contest(s) of your choice. The draw for each prize is only conducted among the members who have bet one or more chances on that particular contest.

To place a bet, click the (+) symbol, then click “Participate”.

The more chances you bet, the greater your chances of winning.


How do I withdraw my entry/entries? 

If you wish to withdraw chances from your bet, click the (-) symbol. You can change your bet at any time before the end date of the contest. You must click “Participate” again to save your changes.  

We use the email address to contact our contest winners. 

The winners will be contacted by email to inform them about which contest they have won and their prize. They will be asked to respond to this email with information that will enable the LEO Team to verify their eligibility for the contest. If they are eligible, they will receive a second email with instructions on how to claim their prize. 

As of January 2023, winners contacted by have 30 days to reply to us. After this period, LEO reserves the right to conduct a new draw to award the prize at its sole discretion. 

Only confirmed winners are displayed in the winners’ list. You can access this list here.



If you would like to invite your friends and family to join LEO, simply follow the invitation process under the “To Do Today” tab, in the “Extra” section and receive 1,000 LEO points or 25 Aeroplan points once your invitation is validated.



If, however, you have a blog, manage a website or have many contacts on your social media and can invite more than a dozen people a day, you could become an affiliate. To learn more about the program, please visit the “LEO’s Affiliate Program” page.

For an invitation to be approved and credited to your LEO account, it must respect the following :


Your invitee must :

  • Create a LEO account by using your affiliate link and confirm their email address;
  • Complete their profile (name, gender, date of birth, civic address, and phone number);
  • Complete the profiling surveys available on their LEO account.


On our side, we verify and validate each registration by invitation. If we feel that an invitation does not respect our Terms of Use, we reserve the right to decline the invitation.

You will receive 1,000 LEO points and one chance for the weekly and monthly contest once the process is completed.

You can track your invitations at any time in the "Your history" page on your LEO account or contact us.


You receive LEO badges when you do certain things, like answering surveys or inviting your friends to join LEO.


When you earn a badge, you’ll also get points and/or chances that you can use to bet on contests. 

To see your badges, click on the Your Badges tab or scroll down to the Your Badges section on the To Do Today page and click the button. 

Yes! You can access your badges on the LEO website or app on your computer or mobile device.

Up to six levels are available for each badge.


When you complete one level, you will be able to claim your points and chances, and the next level (if one is available) will unlock.


Click on each badge to see the actions you need to complete to earn it.

Customer service

When you contact our support team, we will make every effort to respond to you within 48 hours. Additional lead times may apply in certain situations.

All requests are processed. Please avoid resending a message several times for the same inquiry, as doing so slows down the processing time for your initial request.

Some situations or problems may require follow-ups with several people. In these cases, it may take us a few days or weeks to take care of your request.

Our support team takes the time to read each message received and respond as quickly and effectively as possible.

We understand that some situations and delays can be disappointing, but we encourage all LEO members to maintain respectful language and a courteous attitude toward the LEO team.

Engaging in disrespectful behaviour or using disrespectful language may result in your account being suspended for an indefinite period.

If a member uses aggressive, insulting, or offensive language, we will terminate their account for failure to comply with our Terms of Use

You can contact the support team in several ways:




  • By phone at 1-833-375-3007


  • Via Facebook Messenger (click the “Message” button)